Telling Your Data Story: Data Storytelling for Data Management, by Scott Taylor
The Data Whisperer’s practical guide to explaining and understanding the strategic value of data management.
Why I know what I know and why you should listen
The stories I don’t tell
The stories I do tell
The story of foundational data
Your data story is about your data pain
Once upon a time…
Why you need a data story about Why
Here is a data story
Common problems, same solution, separate pain
The role of enterprise software systems
Impact of third-party data providers
Lack of data management standards
The “outside the walls” problem
The data story of digital transformation
The story of structured data – 4Cs
The story of using data – 8 ‘Ates
Tips on creating a compelling narrative
A crash course in selling
How not to start your data story
Some analogies that work
Add some sizzle to your steak
Aligning data management with the strategic intentions of your enterprise
Leveraging the 3Vs of data management storytelling
Take KNOW for an answer
Example 1 – Generic enterprises
Example 2 – Fortune 200 company investor day presentation
Example 3 – Global financial services company – Annual report
Example 4 – Global services company – Strategic presentation
Example 5 – Consumer goods company
Example 6 – Consumer insight can drive the need for data management
Example 7 – A Cautionary Tale – The $400,000,000 fine for lack of Data Governance
Start, stop, continue
The need for data management is everywhere across your company. The value of every digitally transformative customer-facing initiative, every data science and analytics-based project, every as-a-service offering, every foray into e-commerce, and every enterprise software implementation is inextricably linked to the successful output of data management efforts. Although it is a simple function of garbage in garbage out, that slogan rarely drives any sustainable executive action. We need to tell a better data story.
Data Storytelling is probably the hottest non-technical trend in the technology-related space. But it does not directly support data management because it is focused on analytics or telling stories with data. So, it is time to expand the realm of Data Storytelling to recognize the role of data management by telling stories about data.
Learn how to secure stakeholder involvement and executive commitment to fund and support data management as a systematic, consistent, fundamental part of your business. This book is for:
Since this is a book about telling data stories, I share it through stories divided into five sections:
Known as The Data Whisperer, I have over 25 years of experience in master data, reference data, metadata, MDM, data governance space, and I spent those decades solving data management challenges for large global enterprises. I also helped data content owners and innovative tech brands tell their data stories. I have enlightened countless business executives on the value of proper data management by stressing strategic rationale and business alignment rather than technical implementation and system integration. I focus on the strategic WHY rather than the technical HOW, the tactical WHAT, or the organizational WHO. I believe data management is one of the most essential and overlooked disciplines in any enterprise. In today’s business environment, this is your opportunity to make the most of it. There is plenty of complexity in the data space; however, it is filled with simple truths. I want to help you simplify the complex to make sure your enterprise data story ends happily ever after.
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