Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset

Data for Business Performance

Provides readers with practical guidance and proven techniques to derive value from data in today’s business environment.
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Prashanth H. Southekal

Prashanth H. Southekal brings over 20 years of digital technologies experience from companies such as SAP, Accenture, Deloitte, P&G, and General Electric. He has delivered numerous cross-functional projects across various industry sectors and helped business enterprises monetize their data.

Read Prashanth’s latest book, Analytics Best Practices.

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