The New Oil
The New Oil: Using Innovative Business Models to turn Data Into Profit, by Arent van ‘t Spijker
How can you leverage the value of your company’s data?
Topics
Part I: Shift Happens
1 – Introduction
2 – The Value of Data
3 – Change Happens
Information Generations
Value Shifts from Publishers to Platforms
Data Drives Market Insurgents
Availability Sparks Creativity
4 – Three Drivers of Change
The Connected Economy
The Internet of Things: A Sensory Revolution
Mobility
Enablers of Co-Creation
5 – Co-Creation
6 – Data Creates Value in the Network
Part II: The Value of Data
7 – Patterns
8 – Pattern 1: Basic Data Sales
Basic Data Sales in the Business Model Canvas
Practical Issues with Basic Data Sales
9 – Pattern 2: Product Innovation
Product Innovation in the Business Model Canvas
Competing on Data
Using Data to Restore Credibility to Banking
Business Model ‘Flip’
10 – Pattern 3: The Commodity Swap
Commodity Swap in the Business Model Canvas
Smart Meters Enable the Commodity Swap
11 – Pattern 4: Value Chain Integration
Value Chain Integration in the Business Model Canvas
Redefining Logistics Through Data
12 – Pattern 5: Value Net Creation
Value Net Creation in the Business Model Canvas
Value Net Creation: Adara, Inc.
Part III: Patterns in Practice
13 – The Flipping Point
14 – Reciprocity
Reciprocity Drives Amazon’s Recommendations
Using Reciprocity to Generate Unique Data
Using Reciprocity to Create Customer Loyalty
Auto Generation vs. ‘Asking’ for Data
15 – Flow Control
TomTom’s First Mover Advantage in Flow Control
Flow Control Requires Business Continuity
Flow Control Creates Competitive Advantage
Strategic Value of Flow Control
16 – Scalability
Scaling Beyond Expected Boundaries
Scalability to Create High Barriers to Entry
17 – Platform
The Platform as a Single Point of Distribution
The Platform as a Means for Managing Commerce
Platform as a Launch Pad for Creativity
Nike+: Single Platform for Activity Monitoring
18 – Quality and Privacy
Data Quality
Data Reliability
Privacy
19 – Managing Data Initiatives
Data Driven Strategy Is a Risk
The Parallel Startup
Developing Innovation
Lean and Iterative Development
Case: Innovation in Smart Energy
Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.
The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.
In The New Oil, Arent van ‘t Spijker explains how companies such as Google, Nike and Adara are leveraging a
‘Data Driven Strategy’. Many other examples highlight the applications and commercial potential for data. Van ‘t Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.
About Arent
Arent van ‘t Spijker is partner at BlinkLane Consulting. He is a trusted advisor to corporate leadership on digital transformation and innovation. Throughout his career, Van ‘t Spijker has worked at the forefront of innovation – at the turn of the millennium as the founder of innovative startups, and later as strategic advisor on digital transformation and innovation at large organizations. He is a frequent speaker at business events and conferences about these subjects. In 2014, Van ‘t Spijker published his first book, The New Oil: Using Innovative Business Models to Turn Data Into Profit. In 2019, he founded the Continuous Innovation Framework (COIN), a combination of a blueprint process for corporate innovation (continuousinnovation.net), training, and certification for innovation professionals and an active community of innovation enthusiasts. Van ‘t Spijker lives and works in Amsterdam, The Netherlands.
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